I discovered the shop Avenue d’Alsace during one of my first walks in Colmar. I was drawn to it by the pretty fabrics exhibited in the window and I entered the shop. I really liked it and I promised myself to come back and take some pictures! A pretty tea towel offered by some friends made me realize that I still hadn’t share this discovery with you!

Avenue d’Alsace is an Alsacienne brand created by Caroline Lux, a textile engineer and creator. It is a brand of linens, baby clothes and accessories and decoration objects. The brand revisits some traditional Alsatian symbols and motifs to modernize them. You’ll find for example half-timbered houses, kouglofs or bretzels, but they are modernized and quite discreet. Alsatian inspiration is still very present, no matter how discreet it is: the opening of the Grand Nord space of the Zoo of Mulhouse inspired for example Caroline to do a range of textiles with animal prints. Alsace is everywhere, but subtly! I really enjoyed this mix between tradition and modernity.

The products Avenue d’Alsace are 100% made in France: Caroline creates the patterns in her workshop in Colmar (in the room next door to the shop), and then prints the textiles in the area of Lyon. They are then made in the Vosges.

The shop Avenue d’Alsace in Colmar is located in a beautiful building at the heart of the pedestrian town center. You’ll find there a lot of pretty things to buy as souvenirs (much better than a stork made in china!) or to make gifts. In addition to textiles and decoration objects, you’ll also find ceramics (made in Sélestat, between Colmar and Strasbourg), jewelries, cookie cutters… A shop not to be missed! And if you missed it, good news: there is an online shop!

I liked

  • Fabrics and objects combining Alsatian tradition and modernity
  • 100% made in France
  • Very friendly welcome
  • Reasonable prices for products made in France

I liked a little less

  • Nothing!

My pictures of the shop Avenue d’Alsace in Colmar

Practical information

Opening times

You’ll find here the opening times of the shop in Colmar, as well as the online shop.

Getting here

The address is as follows: 41 Grand Rue 68000 Colmar. It is right at the heart of the pedestrian town center of Colmar. You’ll have to park outside the pedestrian area and walk (but don’t worry Colmar is a small town and nothing is ever far!).