Shopping idea – Boutique Avenue d’Alsace in Colmar

I discovered the store Avenue d’Alsace during one of my first walks in Colmar. I had been attracted by the beautiful fabrics on display and had pushed the door of the store. I liked it so much, I vowed to go back and take pictures. A lovely tea towel offered by some girlfriends reminded me that I had not yet shared this discovery with you!

Avenue d’Alsace is an Alsatian brand created by Caroline Lux, textile engineer and designer. It is a brand of household linen, clothing and accessories for babies, textile accessories and decorative objects. The brand revisits some traditional Alsatian symbols and motifs to modernize them. Thus, we will find for example half-timbered houses, kouglofs or pretzels, but these are modernized and often integrated rather discreetly. The Alsatian inspiration is in any case very present, even if it is discreet: the opening of the Great North space of the Zoo of Mulhouse has for example inspired Caroline to create a range of textiles with animal motifs. Alsace is everywhere, but in a very subtle way! I really appreciated this mix between tradition and modernity.

Avenue d’Alsace products are 100% made in France: Caroline creates the designs in her workshop in Colmar (in the room next to the store), then has the textiles printed in the Lyon region and made in the Vosges.

My photos of the store Avenue d’Alsace in Colmar